I am Ethan Martin.

The Basics

I am an interaction designer living in Sacramento, California with my wife and our two cats. I am currently the UX Director at BKWLD, where I strive to create experiences that are both beautiful and useful, finding the sweet spot where the needs of the user align with the business objectives of the client. I like problem solving and I like storytelling, and I love when the two go hand in hand.

Nice Things

I've had work featured in Fast Company, HOW Books, and I've contributed to HOW Magazine, Communication Arts, Computer Arts Projects, .net Magazine and Branding Magazine. Here are a few things I've written recently:

Medium,“People, Not Projects

HOW Magazine, “What Waiting Tables Taught Me About UX Design

Communication Arts, “Insights: Understand Human Nature

Branding Magazine, “The Future of Branding is User Experience